1. Create attention
2. Generate interest
3. Develop desire
4. Initiate action
Attract and Keep Customers
Refers to all activities involved in making potential customers aware of the company, its products and services and their benefits -- and encouraging them to buy.
Refers to all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used.
A plan -- either standalone or a component of a larger business plan -- that defines all aspects of the marketing strategy. This is the part where your Promotional Activities and Marketing Strategies come into play, and where areas like product pricing, messaging, channel strategies and an analysis of the competitive environment are covered.
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