August 7, 2020
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Promotional Strategies
  • Opt-In E-mail - An Opt-In e-mail marketing campaign sends bulk e-mail messages, but only to lists of people who asked to join the list. (Some durisdictions have made "spam" -- the mass mailing of unsolicited e-mail -- illegal. In those jurisdictions, opt-in e-mail is the only legal form of bulk e-mail marketing.)
  • Viral Marketing - A marketing technique whereby Web site visitors or e-mail recipients are encourage to pass along the company's marketing message to friends, colleagues and/or family, thereby creating exponential growth in the message's reach.
  • Newsletter sponsorship and text advertising
  • E-book sponsorship or production credit
  • Co-branding with companies whose products are complementary to your own
  • Affiliate programs
  • A "featured business" listing
  • Allow customers to opt-in for partnered messages
  • Sponsored content, white papers and reports
  • Sponsored polls
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